By lining up the name of the city, in which the wearer is located, with the current time in that zone, a glance at any of the other areas imprinted on the dial will indicate their current corresponding time.Jaeger-LeCoultre Polaris Memodate Reading Time: 3 minutesĪ very rare LeCoultre POLARIS MEMODATE to be sold at Phillips Geneva in November 2019 and the unique LeCoultre LUCKY 13 to be sold by Phillips New York in December 2019. “By use of a separate crown this dial can be rotated to coordinate with the hour markers. This ad is from 1969, during the “space race”, the year of the moon landing! LeCoultre newspaper ad 1969 Or this one, “Equal to the challenge of space-age mobility…” LeCoultre sales catalogue 1969 – World Timer pocket watchĪgain, these lovely sales pitches, “Today’s businessman often finds himself crossing time zones with the frequency with which he dines.” Here, a pocket watch with the time zone cities written in a radiant pattern instead of circular. Notice the middle watch, reminds of you of another classic watch from another brand? Especially the bezel… LeCoultre sales catalogue 1969 – World Timer wrist watch LeCoultre sales catalogue 1969 – World Timer letter opener It was used on travel alarm clocks, pocket watches or like this letter opener. The World Timer Memovox were not only used for wrist watches. Guessing that the World Timer disk were more popular in the North American market due to A) they lived in a country spanning over several time zones, B) more people travelling at that point than in Europe. Since then the only Jaeger-LeCoultre World Timer Memovox released was the Master Memovox International in 2010. The only vintage European World Timer Memovox was the 3160 released in 1958 as part of the Jaeger-LeCoultre 125 Years Anniversary, a watch we will come back to for sure. The World Timer alarm disk were not that common, but more common than on the European Memovox versions. Not only did the North American market have many different models of the Memovox, they were also sold under many different names – Memovox, Memovox Alarm, Memodate, Beau Brummel, Beau Brummel Alarm, Wrist-alarm… Here is an zoom in on the text: …”Like the appointment alarm in each of over 45 LeCoultre Memovox models.”… Over 45 versions! LeCoultre newspaper ad 1969 – over 45 LeCoultre Memovox models This ad from 1969 gives an indication but nothing exact… LeCoultre newspaper ad 1969 – his engagement ring I suspect no one really knows how many different Memovox versions existed in the North American market during the 1960’s. LeCoultre Memovox WorldTime – Calibre 911 ca 1966-1967 Gold filled – 9K, 10K or 14K gold but most of them without the World Timer indication on the alarm disk. Either Calibre 910 without date or Calibre 911 with date. Many of them like this World Timer version: manual movement with date and 10K gold filled case.Īctually, the World Timer disk was not that common, but the combination of manual movement and gold filled. During the 1960’s there were a lot of different LeCoultre Memovox versions for the North American market.
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